Warner Bros. Discovery Global Consumer Products (WBDGCP) is thrilled to announce a new collaboration with the Australian Olympic Committee (AOC) and the New Zealand Olympic Committee (NZOC) to launch exclusive Olympic Team x Looney Tunes merchandise. Available to shop in-store and online now, both collections feature limited-edition apparel for the entire family, plus plush toys at BIG W in Australia, and stationery at The Warehouse in New Zealand. Each range capturing the fun and energy of the beloved Looney Tunes characters as they celebrate the spirit of the Olympic Games.
These vibrant collections hero your favorite Looney Tunes characters – Bugs Bunny, Daffy Duck, Tweety, and more – decked out in Olympic gear. From stylish, sporty apparel to cuddly, collectible plush toys and team proud stationery, these products capture the spirit of the Olympic Games with a playful twist. The collection is designed to ignite the excitement of fans of all ages, celebrating themes of teamwork, camaraderie, and athleticism.
“We’re beyond excited to bring the iconic Looney Tunes characters into the Olympic spotlight for fans in Australia and New Zealand,” said Andrew Bromell, Vice President, Warner Bros. Discovery Global Consumer Products ANZ. “These collections perfectly blend the fun, energy, and timeless appeal of Looney Tunes with the values of excellence, respect, and friendship that define the Olympic Games. It’s a fantastic way for fans to join in the Olympic celebration with unique and fun merchandise.”
The AOC is delighted to be collaborating with Warner Bros. Discovery Global Consumer
Products to bring the Olympic spirit to fans through this creative collection,” said Matt Carroll, CEO of the AOC. “Australia’s Olympic athletes have spent the past three years preparing for their moment at Paris 2024 where the world comes together in peaceful competition. The release of this collection is a quirky and fun way for fans to help celebrate the excitement of the Games and to follow the journeys of our Australian Olympians as they represent their country with pride on the world’s biggest sporting stage.”
Sharon van Gulik, Commercial Director, New Zealand Olympic Committee, added, “We are thrilled to see the spirit of the New Zealand Team brought to life through the vibrant and playful lens of Looney Tunes. This collaboration not only highlights the values of the Olympic Movement but also brings joy and excitement to fans of all ages in New Zealand. It’s a wonderful way to engage our community and celebrate the magic of the Games.”
This collaboration is part of a wider licensing agreement with the International Olympic Committee (IOC), which includes a global consumer products program featuring Looney Tunes characters. Announced on March 18, 2023, this program will roll out internationally through to 2026, with Warner Bros. Discovery’s iconic characters taking starring roles on Olympic-themed products from premier licensees.
WBDGCP has partnered with eight National Olympic Committees (NOCs) from eight countries, including the United States of America, Italy, Australia, New Zealand, Poland, Spain, and Mexico, to create country-specific Olympic Team X Looney Tunes merchandise. Additionally, Paralympic Team X Looney Tunes merchandise will be available for the United States and Brazil.
“Sports is in the DNA of the Looney Tunes and there is no bigger sports stage than the Olympics,” said Robert Oberschelp, Head of Warner Bros. Discovery Global Consumer Products. “The Looney Tunes embody the spirit of the Olympics and exemplify teamwork, camaraderie, athleticism, and competition, making them an ideal licensing partner for the IOC. Together, the product collection will engage audiences of all ages in a fun and playful way and hope to inspire the next generation of fans.”
Anne-Sophie Voumard, Managing Director of IOC Television & Marketing Services stated, “Through the licensing collaboration with Warner Bros. Discovery Global Consumer Products, the timeless charm of Looney Tunes characters will add to our celebration of the Olympic values: the power of sport, the power to create friendships, to cultivate respect, and to bring the world together in the pursuit of excellence.”
The Looney Tunes have a long association with sports, including a past product collection featuring Team USA that debuted during the 1996 Summer Games in Atlanta. 1996 also introduced fans to the beloved “Space Jam” in which the Tune Squad were cemented as sports icons and paved the way for 2021’s “Space Jam: A New Legacy.”
Warner Bros. Discovery is the Home of the Olympic Games in Europe and the only place to watch every moment of Paris 2024.
Warner Bros. Discovery Global Consumer Products continues to welcome licensees to join the program and help the company reach Olympic Games fans around the world.
This innovative partnership underscores WBDGCP’s commitment to creating engaging and inspirational products that connect fans with both their beloved characters and the thrilling world of the Olympic Games. The exclusive collections will be available at BIG W stores and online in Australia, and at The Warehouse locations and online in New Zealand. Don’t miss your chance to celebrate the Olympic Games with this must-have merchandise!
The Warner Bros. Discovery Global Consumer Products licensing deal for exclusive Olympic Team x Looney Tunes merchandise in Australia and New Zealand was brokered by Merchantwise on behalf of the Australian Olympic Committee.
